Watch Jay Z’s ‘Picasso Baby’ performance-art piece

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The cover for “Magna Carta… Holy Grail” by Jay Z, who turned “Picasso Baby,” a song on the album, into a piece of performance art last month.

Was it really a performance-art event, or just a glorified plug for his new album?

Probably some of both. In July, hip-hop monster Jay Z took over New York’s Pace Gallery for several hours to stage a marathon version of “Picasso Baby,” a single from his album “Magna Carta… Holy Grail” produced by Timbaland & J-Roc ,which was released last month.

The singer billed the gallery event as a performance-art piece, and the crowd included artist Marina Abramovic, director Judd Apatow and actors Alan Cumming, Rosie Perez and Taraji P.

Mark Romanek, a music-video veteran, fashioned a short documentary of the event, which ran on HBO last week. For art scene-sters who don’t subscribe to the premium cable channel, Jay Z has uploaded the short movie to YouTube.

“Piccaso Baby” riffs on the performer’s appetite for collecting art, including his desire for works by Jeff Koons, Mark Rothko and others.

Jay Z is going strong and still building his empire! Roc Nation!

What you think about this move Jay did?

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Posted on August 8, 2013, in Movement and tagged , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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